💖💋✨💅🏽🎀💄🪞👛💕🎀👁️👄💖💋✨💅🏽🎀💄🪞👛💕🎀👁️👄💖💋✨💅🏽🎀💄

“​​So today I’m doing a room tour and I’m so excited!
I think that this room tour has been requested at least over a thousand times.
It’s crazy! So I thought I have to do a room tour for you guys…
It’ll give you a little glimpse into my life”
(Mota, Bethany. “ROOM TOUR ?!?!?!.” YouTube, uploaded by Bethany Mota,
19 November, 2010.)

💖💋✨💅🏽🎀🌸💄🪞👛💕🎀👁️👄💖💋✨💅🏽🎀🌸💄🪞👛💕🎀👁️👄💖💋✨💅🏽

 
Performance Girl New York is a pastiche cosmetics company newly founded by Janggo Mahmud, beauty enthusiast, hyperfemme ephemerist, social worker turned arts administrator, and the 2025-2027 Keith Haring Curatorial Fellow at Performance Space New York. PGNY recalls motifs of YouTube’s radically approachable ‘beauty community’, a pillar of ‘08 recession pop culture that democratized makeup artistry and industry expertise as a lure to study material culture, nurture forms of social capital, and offer accessible peer support within the art world.
 
Poised as a community of practice—a social framework coined by Etienne Wenger in 1998 that credits consistent, grassroots engagement as a fundamental for apprenticeship and meaning-making, PGNY will commission femme cultural workers Mahmud encounters on personal digital feeds to restage relational content-making structures such as “GRWM” and “DIML” videos to motivate femme aesthetics, rituals, and politics in contemporary art. Serving as brand ambassadors, this cohort of interdisciplinaries will test new ways of sharing their work, inquiries, interests; honing their methodologies in community with others in the same way beauty professionals and cosmetic chemists assess formulas and trial products.
 
Performance Girl New York’s promotional campaign runs throughout Performance Space New York’s 2026-2027 season as a digital publication (@performancegirlnewyork on Instagram, Substack & YouTube) and convenes for a masterclass open to the public during a two week long installation.